24 November 2016
TO WHOM IT MAY CONCERN
Wetpaint Advertising was appointed as our advertising, marketing and public relations agency in early 2015.
Their initial mandate was to assist us with our growth strategy in expanding our membership base beyond the financial services industry. This mandate was fulfilled and, as a result, we have seen good growth in our membership over the past 12 months.
As a non-profit company our advertising and marketing budget is obviously somewhat limited but Wet paint has managed to work within this budget to create a strong web presence for us through their digital advertising and marketing campaign.
Furthermore, they were requested to assist us with our annual conference in August 2016 albeit with only four weeks lead time. Despite this, Wetpaint were able to assist in increasing the number of attendees and have laid the foundation for a vast number of sponsors and exhibitors for our 2017 conferences.
They have designed an exciting campaign for us in 2017 and we are looking forward to working with them.
Please do not hesitate to contact us should you require any additional information.
CHIEF EXECUTIVE OFFICER