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Trials And Tribulations Of Integrated Marketing

Posted by:Strat Team

You already know that we here at Wetpaint love integrated marketing and that we have a vested interest – being an integrated marketing boutique, and all – in convincing you to love it too. And, honestly, putting the hard sell aside, you should. Seriously. Utilising integrated communications is the most comprehensive method of making sure…

4 Ways Marketing Is Like Going To War

Posted by:Strat Team

From Strategy To Integration, It’s A War Out There When you’re working on the strategy for a campaign that is intended to achieve industry (or even world) domination for your client, by reaching the appropriate targets, it can feel like you’re preparing for war rather than marketing activities. As it turns out, the two contrasting…

The Brand Mechanics
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