Credit Guarantee is South Africa’s most trusted provider of Trade Credit Insurance and Bonds & Surety,
providing South African business with peace of mind since its founding in 1956.


The Challenge

To push a single strong message that would highlight Credit Guarantee’s long-standing tenure in the industry.

The Solution

The launch of the Reputation Campaign whose sole messaging would place emphasis on Credit Guarantee’s track record of standing by
their clients, even through economic times in high-risk industries. The messaging was to be carried though all collateral.

TVC Flighted On DSTV Prime Time

The Brand Mechanics
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