|June 1, 2021||[cresta-social-share]|
Worldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with their new online behaviours even post Covid-19. Having said that, it’s easy to just get swept up in ideas or assumptions that seem to be playing out before us. You need to ascertain between what’s hype and a passing fad and what will actually be beneficial to invest in for your business, in 2021. We focus on the bottom line and bring you our findings and top opportunities in the 2021 digital landscape, and what you should consider to help your business grow.
Thanks to lockdown, the number of internet users in South Africa increased by 1,7 million (4,5%) in Jan 2021 vs. Jan 2020; Here are some interesting insights:
Need an online strategy but don’t know where to start? Contact us now for a free consultation.
Remember Mxit? Social media has come a really long way in our country. Previously what was simply a messaging platform, is now one of the most used platforms for digital marketing. In fact, worldwide South Africa now ranks second in terms of countries surveyed that have users who discover new brands and products on social media. This is massive.
Do you have a winning social media strategy that will see you nurture raving fans and convert browsers into leads? Did you know that when advertising digitally you can get very granular about your targeting? We can target people by location, age, device type, job title, interests to name but a few. This is readily available on digital media and is easy to track and measure. Contact us for a social media audit and strategy development.
Since its introduction about 40 years ago, e-commerce has helped categories in B2B and B2C drive traffic and generate leads. When the world closed up shop in 2020, e-commerce shifted into a new gear. But how consumers shop online is set to change. With the help of new technologies, improved internet accessibility and added security, we see e-commerce on the rise in 2021 and here are our top 4 reasons why:
If that doesn’t convince you to jump onto the e-commerce bandwagon, all we can say is, you could be sharing in the reported US $4 billion worth value of the consumer goods market (as at Jan 2021). Contact us at Wetpaint, we’re a leading e-commerce Website Design Company based in Johannesburg. We’ll help you design and develop fast, reliable, and effective websites with mobile-ready storefront and integration with some of the leading technologies out there – from Shopify to WooCommerce, we’ll take care of everything for you.
Content marketing is so popular, that many have forgotten – or never really knew – what it’s really about. For a refresher, you can read all about the fundamentals of content marketing here.
Many say content is dead, influencers and storytelling are now the way for 2021. While we agree, we disagree at the same time. Let me explain.
When talking about your integrated marketing plan, content usually features in some way or form. From leading video content, to emailers, websites, infographics and more, content is used widely by leading media communications agencies – like us to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action for our clients. In our opinion, when we generate so many leads from winning content marketing that convert into sales – then content is still king! It just has to be well thought out.
However, where we do agree, is clickbait is out, and value is in. Just because TikTok experienced growth of gargantuan proportions, doesn’t mean you should simply rush to add video content on this platform, or spend thousands of precious rands, curating video that may not be relatable. Sadly, if your content strategy does not align with your brand goals, your content could very well die a sudden death, even if you are on the leading video content platform.
Google is known for changing its algorithms to keep SEO marketers on their toes. A significant change was introduced in 2020 that you need to know about – however, this time, it’s not, just another algorithm change in the rankings.
In 2020, Google placed a growing emphasis on “answers”, its purpose – to provide internet users with quick and easy solutions (answers) to their search queries, without users having to search through websites. This included featured snippets and collated information from the web.
So, if you’re a company who wants to gain both visibility and clicks on Google, this could present you with new challenges. You need to win a coveted answer spot – which has the benefit of higher CTRs, yet leads to more nuanced keyword research. You’ll need a good chunk of on-page optimisation to get to that spot! Smart marketers are learning to take advantage of Google Answers for increased visibility in 2021.
While we can explain the fundamentals of SEO, a deeper understanding of website analytics is involved to stay on top of all those 2020 SEO trends well into 2021 and beyond. Take advantage of our SEO expertise, improve your website rankings, and drive new visitors to your website, get in touch with Wetpaint today.
Think Facebook v Apple iOS14 update! This has been widely publicised with advertisers like Facebook scrambling to court to get much needed data to serve targeted personalised ads. The issue according to Facebook – Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices, in accordance with their App Tracking Transparency framework. This will likely lead to a drop in some audience sizes and data tracking. However, to circumvent this, Facebook have implemented many features to assist social media marketers like us, such as statistical data modelling.
As digital citizens leave a breadcrumb trail of personal data behind them every day online, and as online usage, and recent scandals on privacy increase, users have become troubled. In 2021, South Africa is ranked 6 in the world in terms of countries with the most users who have expressed concern about misuse of information on digital. This is just one of the consumer shifts we have observed regarding data privacy.
Smart companies, who want to dominate their competitors, will have to nurture the new relationship between consumers and their online privacy. POPI compliance, transparency and adherence to privacy and other digital media policies is key in 2021.
Find out how to dominate your competitors and gain quality leads here
A lot has changed in a year and one of the largest trends worldwide is an increase in online media consumption. For instance, if your business heavily relied on events, you’d be familiar with the need to quickly pivot and adapt your strategy so your business can operate and thrive in a time where large gatherings are not allowed. Here’s what we believe we will see in 2021:
If you’ve read all the way to here, we know that you’re serious about leveraging the best digital opportunities for your company, but you may be wondering how, or where to start. Fortunately, you don’t have to suddenly enrol in digital marketing courses to figure out where to go from here. Wetpaint is a leading, full service, digital advertising agency, and we can assist you with all your awareness and lead generation campaigns, to help grow your business.
Whether you don’t have a clue where to start, or you’ve set out your goals and know exactly who you want to target, we can assist with every aspect of your digital marketing campaign. From targeting individuals, by device and location, writing content that encourages and tracks app installs, we can reach your targeted audience wherever they are, to assist you to reach your goals. Contact the best digital advertising agency today.