Category Archives: Uncategorized

The 5 Steepest Struggles In Content Marketing

Posted by:Strat Team

By now, you should know what content marketing is and how central it is to a well-executed modern marketing campaign. It isn’t a magic answer to your branding woes though, and engaging in effective content marketing means contending with the host of challenges that come with the territory. While content marketing isn’t easy, you can…

What is Brand Storytelling And Why Does It Matter?

Posted by:Strat Team

You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is. You’ve probably also asked yourself, “What the heck does that even mean?” While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend,…

4 Lessons You Can Learn From Facebook’s Recent Controversies

Posted by:Strat Team

It’s been a scandalous couple of years for Facebook, as the social media titan has found itself bouncing from one controversy to the next. Between abuses by the Russians and Cambridge Analytica, Facebook is being blamed for everything from Brexit and the election of Trump, to the proliferation of Fake News and the ongoing atmosphere…

Google Chrome’s Ad Blocker Is Nothing For Advertisers To Fear

Posted by:Strat Team

High quality content will win and those who lose will probably deserve to lose So, about a month ago, Google launched a built-in ad-blocker for its browser, Chrome. Google Chrome, much like the Google search engine in its own industry, is the most dominant browser today, with a usage share that trumps Firefox, Internet Explorer…

5 Tips For Making A Winning Marketing Plan

Posted by:Strat Team

Welcome to 2018! It’s a new year, with new challenges, new possibilities and new opportunities. That means it’s also time for your business to develop and adopt a new marketing plan. Why not just recycle last year’s, you ask? After all, you’re still selling the same products or providing the same services to the same…

5 Advertising And Marketing Trends Coming In 2018 – Wetpaint Looks Ahead

Posted by:Strat Team

The most exciting thing about reaching the end of a year (aside from the prospect of some well-earned holiday downtime) is casting a predictive eye to the year ahead and considering all the challenges, possibilities and opportunities that await on the other side of December 31st. In keeping with that spirit, the Wetpaint team have…

Building Brand Awareness In The Age Of Engagement

Posted by:Strat Team

  5 of the most powerful ways to let your potential consumers know you exist With the gathering, analysis and interpretation of data sitting at the top of the totem pole of modern marketing priorities, a hard-to-define concept like “brand awareness” can end up sounding like so much esoteric vagueness in the ears of those…

Should Marketers Fear Being Replaced by Artificial Intelligence?

Posted by:Strat Team

No. Bam! Question answered, article done. You’re welcome. Time for beer. That’s human efficiency for you. It’s probably also a factor that strongly contributes to the fear that we all have of the rise of the machines. We know that most of us are lazy sods, looking for corners to cut and reasons to go…

Mayweather vs McGregor: 4 Content Marketing Lessons “The Money Fight” can Teach You

Posted by:Strat Team

  In case you hadn’t heard, boxing promoters are taking a page out of the professional wrestling guide to quality fights, and on August 26 boxing artiste, Floyd Mayweather will be standing across the squared circle from MMA braggart, Conor McGregor, to bring this much-ballyhooed “money fight” to screens around the world. You might be…

10 Ways to Turn Your Employees into Powerhouse Brand Ambassadors

Posted by:Strat Team

  You must have heard it said that a brand’s employees are among its best ambassadors. If not, we’d like to take a moment to help you out from under your rock, and welcome you to 2017! Of course a brand’s employees are its greatest potential ambassadors! No one knows a company like the people…

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