Share This:   Online marketing wisdom has long held that any business that is serious about its internet presence has to have itself a business blog. Whether it is on your own site, or links to your site from a third-party domain, having a blog has become something of a must for the successful business…

Share This:   I hope that nobody minds if I hijack this platform for my disgruntled musings over some recent annoying experiences with online retail in South Africa. More than that, though, I hope that at least a couple of business owners stumble upon this diatribe, and take a moment to consider whether or not…

Share This:   It’s not uncommon in the industry to hear “SEO cowboy” bandied about as a term of derision for irresponsible Search Engine Optimizers. The descriptor is meant to imply a professional habit of recklessness but the thing is, we’ve watched The Good, The Bad And The Ugly about a thousand times, and let’s…

Share This:   Oi! You! Pay attention! Pay attention, and give us a ‘like’. Did it work? Are you paying attention? Yes? Did you hit ‘like’ or ‘share’? Have you engaged this content in any other way? Reading it does not count as engagement, by the way. No one cares if you read this. What…

Last week, billionaire businessman, and presumptive Republican nominee, Donald Trump officially became his party’s choice in the American presidential race. From the moment of his announced entry into the elections last year, Trump’s underdog success has baffled the predictions of political pundits, but marketers and advertisers should have seen this coming from a mile away….