| October 11, 2017 |
Should Marketers Fear Being Replaced by Artificial Intelligence?
No. Bam! Question answered, article done. You’re welcome. Time for beer. That’s human efficiency for you. It’s probably also a factor that strongly contributes to the fear that we all have of the rise of the machines. We know that most of us are lazy sods, looking for corners to cut and reasons to go…
| August 8, 2017 |
Mayweather vs McGregor: 4 Content Marketing Lessons “The Money Fight” can Teach You
In case you hadn’t heard, boxing promoters are taking a page out of the professional wrestling guide to quality fights, and on August 26 boxing artiste, Floyd Mayweather will be standing across the squared circle from MMA braggart, Conor McGregor, to bring this much-ballyhooed “money fight” to screens around the world. You might be…
| July 14, 2017 |
10 Ways to Turn Your Employees into Powerhouse Brand Ambassadors
You must have heard it said that a brand’s employees are among its best ambassadors. If not, we’d like to take a moment to help you out from under your rock, and welcome you to 2017! Of course a brand’s employees are its greatest potential ambassadors! No one knows a company like the people…
| June 7, 2017 |
5 Ways to Take Your Digital Marketing to the Next Level With User-Generated Content
So, last month we told you that the future of digital marketing is going to belong to the consumer. We then went on to suggest that you encourage audience interaction with your brand, and promote the creation of user-generated content. We then ended the article, and gave you no insight, at all, as to how…
| May 4, 2017 |
4 Reasons The Future Of Digital Marketing Belongs To The Consumer
Back before every brand had a website, when digital marketing was still something that late adopters were warily checking out from the corner of a squinted eye, one of the prime selling points that us digital marketers tried to drive home for potential clients was the equalising effect that digital technology had on the promotional…
| April 12, 2017 |
Trials And Tribulations Of Integrated Marketing
You already know that we here at Wetpaint love integrated marketing and that we have a vested interest – being an integrated marketing boutique, and all – in convincing you to love it too. And, honestly, putting the hard sell aside, you should. Seriously. Utilising integrated communications is the most comprehensive method of making sure…
| March 23, 2017 |
4 Benefits Of Running An Integrated Marketing Campaign
Will Your Brand Be Heard Without Integrated Communications? It should come as no surprise to our clients or to anyone who follows our blog with any regularity that here at Wetpaint, we’re quite enamoured with integrated marketing – and for good reason. In our view, if you’re doing anything less in 2017 than engaging in…
| February 22, 2017 |
4 Ways Marketing Is Like Going To War
From Strategy To Integration, It’s A War Out There When you’re working on the strategy for a campaign that is intended to achieve industry (or even world) domination for your client, by reaching the appropriate targets, it can feel like you’re preparing for war rather than marketing activities. As it turns out, the two contrasting…
| February 13, 2017 |
Wetpaint’s Love Advice For Brands
6 Ways To Find Love For Your Brand This Year It’s Valentine’s Day again, and love is in the air! Or maybe it’s just the heat and we’re an overly romantic bunch, but either way we thought it’d be nice to mark the occasion with a bit of love-themed branding advice. After all, whether it’s…
| January 27, 2017 |
2017 – Wetpaint’s Online Marketing Predictions
So, we’re on another horizon, and a new year stretches out before us, ripe with potential. Here at Wetpaint, we’ve found that half of the fun in contemplating the arrival of a new year is in trying to figure out how to tap into the opportunities it promises to deliver. Of course, in order to…