| January 11, 2018 |
5 Tips For Making A Winning Marketing Plan
Welcome to 2018! It’s a new year, with new challenges, new possibilities and new opportunities. That means it’s also time for your business to develop and adopt a new marketing plan. Why not just recycle last year’s, you ask? After all, you’re still selling the same products or providing the same services to the same…
| December 11, 2017 |
5 Advertising And Marketing Trends Coming In 2018 – Wetpaint Looks Ahead
The most exciting thing about reaching the end of a year (aside from the prospect of some well-earned holiday downtime) is casting a predictive eye to the year ahead and considering all the challenges, possibilities and opportunities that await on the other side of December 31st. In keeping with that spirit, the Wetpaint team have…
| November 14, 2017 |
Building Brand Awareness In The Age Of Engagement
5 of the most powerful ways to let your potential consumers know you exist With the gathering, analysis and interpretation of data sitting at the top of the totem pole of modern marketing priorities, a hard-to-define concept like “brand awareness” can end up sounding like so much esoteric vagueness in the ears of those…
| October 11, 2017 |
Should Marketers Fear Being Replaced by Artificial Intelligence?
No. Bam! Question answered, article done. You’re welcome. Time for beer. That’s human efficiency for you. It’s probably also a factor that strongly contributes to the fear that we all have of the rise of the machines. We know that most of us are lazy sods, looking for corners to cut and reasons to go…
| August 8, 2017 |
Mayweather vs McGregor: 4 Content Marketing Lessons “The Money Fight” can Teach You
In case you hadn’t heard, boxing promoters are taking a page out of the professional wrestling guide to quality fights, and on August 26 boxing artiste, Floyd Mayweather will be standing across the squared circle from MMA braggart, Conor McGregor, to bring this much-ballyhooed “money fight” to screens around the world. You might be…
| July 14, 2017 |
10 Ways to Turn Your Employees into Powerhouse Brand Ambassadors
You must have heard it said that a brand’s employees are among its best ambassadors. If not, we’d like to take a moment to help you out from under your rock, and welcome you to 2017! Of course a brand’s employees are its greatest potential ambassadors! No one knows a company like the people…
| June 7, 2017 |
5 Ways to Take Your Digital Marketing to the Next Level With User-Generated Content
So, last month we told you that the future of digital marketing is going to belong to the consumer. We then went on to suggest that you encourage audience interaction with your brand, and promote the creation of user-generated content. We then ended the article, and gave you no insight, at all, as to how…
| May 4, 2017 |
4 Reasons The Future Of Digital Marketing Belongs To The Consumer
Back before every brand had a website, when digital marketing was still something that late adopters were warily checking out from the corner of a squinted eye, one of the prime selling points that us digital marketers tried to drive home for potential clients was the equalising effect that digital technology had on the promotional…
| April 12, 2017 |
Trials And Tribulations Of Integrated Marketing
You already know that we here at Wetpaint love integrated marketing and that we have a vested interest – being an integrated marketing boutique, and all – in convincing you to love it too. And, honestly, putting the hard sell aside, you should. Seriously. Utilising integrated communications is the most comprehensive method of making sure…
| March 23, 2017 |
4 Benefits Of Running An Integrated Marketing Campaign
Will Your Brand Be Heard Without Integrated Communications? It should come as no surprise to our clients or to anyone who follows our blog with any regularity that here at Wetpaint, we’re quite enamoured with integrated marketing – and for good reason. In our view, if you’re doing anything less in 2017 than engaging in…