We are The Little Big Agency

We are a new breed of Agency in the age of the connected consumer. With the blurring of channels and devices, the old siloed days have gone. Wetpaint works across all mediums without preference or prejudice, delivering strategy and execution via all channels that brings you closer to your target market than ever before.


We create experiences that transform brands, grow businesses and drive ROI


Our strategists immerse themselves in the lives of your brand’s potential users, uncovering their motivations and needs. Armed with these game-changing insights, they shape strategies with the power to radically shift behaviour.

Digital Technology

Our digital team strips out anything that does not improve performance. Our technical detail provides the means to operate at speed and scale. The result is always a simpler, smarter, faster solution that will outperform expectation.


Wetpaint works across all mediums without preference or prejudice, delivering full service campaigns. Channels and services are chosen because they will yield the best ROI for the Client and accurately penetrate the target market.

Video & Sound Production

Through the line production services are handled inhouse, ensuring quality, turnaround and management of any campaign is efficient and seamless. Why have multiple agencies when you only need one?


Our inhouse team communicates intricate concepts to broad audiences, young and old. They bring to life ideas that may be cost-prohibitive or even impossible with live-action.

Lead Generation

We are Lead Generation specialists that understand the specifics of how to get return on investment across multiple marketing platforms.

Our AFRICAN Footprint

With a solid foundation in South Africa, we are active in 14 African countries.

• We have strategic alliances with offices in Botswana, Mozambique and Angola.
• In East Africa, we offer services to Kenya, Uganda, Tanzania and Rwanda (which is managed from Kenya)
• In West Africa, we are operational in Nigeria, Ghana and Cameroon, while French West Africa is managed from Nigeria and Cameroon
• In North Africa, we work in Morocco, Algeria, Tunisia and Egypt


Through 4 pillars we shape perceptions and enhance brand preference through storytelling, digital content, and physical experiences. We ignite the fan cultures and broader communities that shape conversations and deliver results for our clients.



By combining data analytics, creativity & technology, we build and develop unique strategies with specific solutions in mind. With measurable targets and KPI’s set on every campaign, clients objectives are aligned and delivered.



Measurable RESULTS

Our deliverables logically reflect the objectives and goals set both by ourselves and our clients. All campaigns have monthly targets which are measured in accountable sitdown reports with our clients. The facts don’t lie!

Say Hello To DIGITAL

A platform that allows you to go head to head with big brands and corporations. Level the playing field with our innovative & effective digital services!

  • We are certified Google Partners
  • The average click-through-rate for Google ads across all industries is 4.10% on the search network. Our average is over 5.9%
  • There are over 36.54 million internet users in South Africa
  • ROI increases by 300% with Digital Marketing
  • Digital Marketing assists SMEs save money
  • 80% of South Africans use digital for purchase decisions
  • Video advertising on social media provides 66% more quality leads
  • 60% of consumers use social networking platforms to get more information on a brand or product


The South African Consumer

In this era of eCommerce, a Sandton-based company can serve the needs of consumers from Dublin to New Delhi, while dealing with suppliers from Washington, Tokyo or Timbuktu. Nevertheless, it is always a good idea to remember the needs of the local market. To this end, we’ve put together some insight on the South African consumer, as listed below:

  • How is the South African consumer different?
  •  How do we use social media?
  •  How brand conscious is South Africa?
  •  South African consumers: digital and traditional media
  •  What products, services and solutions is South Africa buying?
  •  South African consumer expectations

Click To Learn More

Search Engine Optimisation (SEO)

In this digital age of comprehensive and integrated marketing, an online presence on its own is not enough to help your business stand out from the competition. Whether your brand operates in the B2C or B2B arena, a top-notch SEO strategy is a necessity, not an extra, so follow the link below to learn about some of the fundamentals of the practice:

  • What are SEO Services?
  • How Does It Work?
  • Why Should A Professional Optimise Your Website?
  • When Should You Optimise Your Website?
  • Choosing A Top SEO Agency or Firm?
  • Online optimisation: For Search Engines Or Humans?

Click Here To Learn More

Fundamentals of Content Marketing

In a 1996 essay on the future of the internet, Bill Gates coined the phrase “Content Is King”. The axiom has never been truer than it is in the digital age we’re currently enjoying, and to help you understand how to leverage content marketing to improve your branding, we’ve put together a guide to the fundamentals of the practice, as laid out in the list below:

  • What is content marketing?
  • How does it work?
  • Why should you hire a content marketing specialist?
  • When should you engage in content marketing?
  • How to find the best agency or firm
  • Branding By Keeping Your Content In Character

Click Here To Learn More

Roger Gardner
Roger Gardner

'Sunbird has been using Wetpaint for their international marketing and advertising needs and the difference in the generally improved awareness they have created of Sunbird Hotels & Resorts has been substantial – not only within South Africa but globally as well.'

Marketing Director - Sunbird
Yohannes Teklu
Yohannes Teklu

'The experience at each phase of our marketing and advertising strategy was superior, such as useful insights on market related competition and proactive facilitation during our period with them. All of these tasks, whether business related or interpersonal, were accomplished with a noticeable degree of competence, humility, integrity and grace.'

CEO-Southern Africa Region - Ethiopian Airlines
Julie Methven
Julie Methven

'Wetpaint was appointed as our advertising, marketing and public relations agency. Their initial mandate was to assist us with our growth strategy in expanding our membership base beyond the financial services industry. This mandate was fulfilled and, as a result, we have seen good growth in our membership over the past 6 months.'

Dale Parrish
Dale Parrish

'WetPaint has been involved in developing and building our Herbal Iceman website and managing our SEO. The staff take great initiative in being creative and innovative with our brand by producing content that speaks to our customers. Their feedback across all social platforms helps us stay current with what our customers want.'

Chief Marketing Officer - V-Tech (Pty) Ltd
Adelia Pimentel
Adelia Pimentel

'The Steel and Engineering Industries Federation of Southern Africa procured Wetpaint Advertising to put together and implement a campaign for a niche market product. Wetpaint Advertising delivered a strategic and successful campaign that rendered a return on investment and a growth of sales in this niche product.'

Marketing Director - SEIFSA
Dominique Friedl
Dominique Friedl

'Wetpaint is a professional advertising agency that makes a tremendous effort to understand our exact objectives and needs, providing very specialized and focus customer attention. It has been an absolute pleasure to work with Wetpaint and we look forward to continue our partnership with Wetpaint.'

Marketing Manager - Qualcomm
Elma Day-Garden
Elma Day-Garden

'We want to thank you for making our Christmas party a huge success! The video is awesome and Andrew was an excellent stage manager. Our last promotion outdid everything we’ve ever done before.'

Marketing Manager - Mercury Build it
Marco Magni
Marco Magni

'WetPaint have consistently shown the upmost professionalism in the way they conduct business with Aranda. Their creative flair is balanced with their ability to get things done.'

- Aranda
Mvuyo Tyobeka
Mvuyo Tyobeka

'You are small enough to care, but not too small to shy away from big challenges. I like the way you challenge conventional wisdom'

Managing Director - Southern Power Maintenance
Belinda Watson
Belinda Watson

'Thumbs up to you guys! We have found your team prompt, efficient, understanding and creative. Highly recommended.

Marketing Director - EPSON

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We are proud to work as strategic partners for leading Brands in South Africa and abroad


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