Credit Guarantee is South Africa’s most trusted provider of Trade Credit Insurance and Bonds & Surety, providing South African business with peace of mind since its founding in 1956.

The Challenge
To push a single strong message that would highlight Credit Guarantee’s long-standing tenure in the industry. This messaging would be carried though all collateral and place emphasis on their track record of standing by clients, even through economic times in high-risk industries.

The Brand Mechanics
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