Portfolio COMPLIANCE INSTITUTE

Founded in 1948, Diesel is an iconic, world-renowned clothing brand that needs little introduction. They are best known for their trend-defining and youth-oriented brand culture.

The Challenge
To recapture the attention of their primary target market – the youth – through edgy, unique messaging. The campaign activation would have to speak with the authenticity sought by the millennial consumer, in the language of his or her own local culture.

Holding Plates – Thank You

Rather than simply have the host announce breaks in proceedings, the Wetpaint animation team decided to put a focus on brand awareness, by producing a set of holding plate videos that would serve this task. In this case, thanking guests for their attendance.

Holding Plates – Lunch

Rather than simply have the host announce breaks in proceedings, the Wetpaint animation team decided to put a focus on brand awareness, by producing a set of holding plate videos that would serve this task. In this case, announcing the lunch break.

Conference Opening AV

This video was used to get the ball rolling and start the event off by grabbing attention with some slick animation, before leaving it to the speakers to take over.

Holding Plates – Tea Break

Rather than simply have the host announce breaks in proceedings, the Wetpaint animation team decided to put a focus on brand awareness, by producing a set of holding plate videos that would serve this task. In this case, announcing the tea break.

Conference Closing AV

This video was used to bring the event to a close, wishing attendees well, and placing the first seed of a reminder that the event would be coming back to Johannesburg the next year.

Wetpaint Animation Services – Logo Build

For the Compliance Institute Southern Africa’s 17th Annual Conference, we created this introductory video to set the tone for the presentations and talks that were to follow it.

The Brand Mechanics
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