Portfolio ARANDA

Aranda is a South African-based textiles company specialising in the design and manufacture of fashionable blankets, throws, shawls and more.

The Challenge
To inspire the millennial market to show interest and engage in the blanket-wearing cultural tradition, without alienating the existing, older customer base.

Aranda Royal Fashion Affair

The Aranda Royal Fashion Affair

Designed as summary of the event, this video was shot, edited and produced by Wetpaint to raise awareness of Aranda’s line of fashionable textiles, and also serves as a hype-building promotional piece to build excitement for future events.

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The Brand Mechanics
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